HCC - Meat Promotion Wales. Welsh lamb and Welsh Beef

Fanatic were chosen by HCC after a competetive tender process as the provider of 2 new websites. The two sites are required as there are two very different, although co dependant aims of HCC: To promote Welsh lamb and Welsh beef to British consumers, and to support the Welsh farming and meat production industry as a whole.

Fanatic generated many ideas for how the consumer site especially can be appealing; attracting and retaining visitors, then communicating the core brand messages to those consumers. The core messages are mainly to do with the quality of the produce, and that Wales has the natural assets required for the production of the finest quality lamb and beef. The design for the site ties in with HCC's above the line advertising, highliting natural quality and wholesome goodness.

The industry focused website is more business like, giving important everyday facts and figures such market price information, industry news and an array of meat calculators. The design also focuses on communicating the work of HCC to the industry, including its support of a surprinsingly wide range of industry members from the farming production to the retail outlets.